What would happen if your instincts were inspired by your sense of smell, guiding you to new adventures?
INITIO raises scents to new peaks, with advanced skills challenging the imagination.
Wild nature and the science of pheromones merge into formulas, exercising their imperceptible magic.
Enter the power of seduction, INITIO reveals your secret:

What we long suspected was finally demonstrated …

Perfume exercises a power that secretly influences our behavior.

Special olfactory molecules spark their attraction and love impulses. INITIO pays tribute to this supernatural and scientific dimension by infusing a mysterious power in its creations.

It took years of research by the best scientists and perfumer (Alberto Morillas) to give birth to perfumes with a strong emotional power able to enhance the magnetism and seduction of the wearer.

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